Introduction to Marketing | Academic Papers Help
Topic: Introduction to Marketing
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The articles, doing dairy advertising with flair and creativity (2011), but what does marketing do for brands (2009) and Hoteliers hospitality helps deal with disasters (2005); are informative on marketing techniques deployed by business corporations to boost their competitive advantage. According to the articles marketing entails evaluating customers interests on either products or services and the deployed strategies to maximize sales volume via effective interactions (Tim, 2009). Therefore marketing is broad and in cooperate various organizational structures in a bid to boost its markets share and sales volume. Capacity of a business entity to cope with competition and develop effective strategies in a particular market is vested on marketing prowess. In aIDition, marketing plays an instrumental in product development in relation to demands of the customers and changing preferences (Haymarket Business Publications Ltd, 2011). Therefore, marketing structures of a business entity should coordinate with research and development to facilitate introduction of products that reflects customer demands precisely. From this perspective, marketing is a core pillar of an organization towards prosperity in the contemporary world characterized with intense competition (Selwitz, 2005). In order to register tremendous development an organization should ensure its marketing strategies are effective and reflects the company core values.
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