MAR 3803 Florida State College Marketing Goals and Tactics Table hi , I will post pictures to guide you to required materials that you may need to complete

MAR 3803 Florida State College Marketing Goals and Tactics Table hi , I will post pictures to guide you to required materials that you may need to complete assi 4:19
< Marketing Plan Guideli... @ Show 2 marketing objectives (one each for your B2C plan and your B2B plan). An objective is more specific than a strategy, but not as detailed as a SMART goal. For example: "become the preferred brand among target segments..." A SMART goal is much more specific (see below). Objectives may be separate or serve as the heading for the goals/tactics tables that capture your 4P's marketing plan (see example below.) G. Marketing Goals and Tactics (within the Goals and Tactics, example below) Here is where you reference your 4Ps tactics (action items to achieve your goals). Within one table, list 6 total marketing goals (3 per objective) written in SMART terminology (Specific, Measurable, Attainable, Realistic and Time- bound). Your plan should list at least 3 tactics that you will use to achieve each goal for both B2B and B2C (18 tactics in all). An example of a marketing tactic is: "$12 million for consumer advertising." (Feel free to take reasonable guesses at budget amounts). Organize your tactics by goal under the Objectives in a table such as the following example. (NOTE: example shows only 1 objective and 2 goals; your plan MUST include minimum of 2 objectives with 3 goals each and 3 tactics per goal). B2C Objective: Example: Become the preferred brand among the following target segments: Abc demographic segment Def demographic segment Xyz illness segment Goals: Tactics: Budget: Timetable Responsible 1) Goal 1. Ex: 10% increase 1. Ex: $12M Ex: $1M per Ex: John K. statement: Ex: in promotional month Increase sales advertising within grocery 2. $$$ Name stores by 5% this 2. Tactic Dates year. 3. $$$ Name 3. Tactic Dates 2) Goal statement 1. Tactic 1 1. $$$ . Dates . Name 2. Tactic 2 2. $$$ Dates Dates Name 3. Tactic 3 Name 3. $$$ Dates 3) Goal statement 1. Tactic 1 1. $$$ Dates Name 2. Tactic 2 2. $$$ Dates Name 3. Tactic 3 3. $$$ Dates Name PART 4 (due with final marketing plan at end of Module 8): H. Financials/Marketing Plan Budget (1-3 pages) Begin the section by describing in narrative how your plan's budget will impact Allround's profitability. Gaining approval from the company leadership often depends on the allocation of the marketing plan budget. Show me that you know how to spend it wisely. Show your Period 7 marketing budget in a table, (aligned to the budget dollars allocated in the Goals and Tactics table above). You may use your Period 6 marketing budget plus up to 5% for Period 7. Also, your budget must be in a table format similar to the format used in PharmaSim; you may copy the same Budget Allocation format used in the PharmaSim Decision Analysis area or develop a dashboard including your budget similar to Dashboard in the Company area of Pharma Sim. 1. Performance Monitoring/Measurement (1 page) Finally, every marketing plan includes "control measures" (i.e. how the company will monitor results and measure success). How will senior management know if DDD 000 Dashboard Calendar To Do Notifications Inbox 6:02 < Back Discussion Details Team 4 Goal #3 1. Ashley Ashley Create additional 2. loyalty incentives within next 3. quarter. Ashley B2C Objective #2: Increase sales by 10% Goals: Tactics: Budget: Timetable: Responsible: Goal #1 1. William William Increase customer 2. loyalty by 5% over 12 months. 3. William Goal #2 1. Tim Tim Establish 3 promotions 2. over the next 2 quarters. 3. Tim DDD = Dashboard Calendar To Do Notifications Inbox Purchase answer to see full attachment