(9 pts) What drove Amazon’s early success?
Why chooses books?
Why did Amazon move into so many categories so quickly?
What was digital retailing most suited for?
Why did Amazon move into warehousing so early? They could have used the distributor’s warehouse.
(4 pts) What are the advantages and risks of opening your retail platform to third parties?
(4 pts) What is the logic of Amazon Prime?
(4 pts) What do you think Amazon will look like 10 years from now?
(4 pts) If you were a traditional retailer, how would you respond to the threat from Amazon?
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